Seniors Real Estate Solutions
HISTORY of SRES®
The SRES® designation was originally developed by the Senior Advantage Real Estate Council® in 1998 to focus on older adult needs of home buyers and sellers.
It became an official member of the NAR family of designations in March 2007. The SRES® Council, founded in 2007, is the world's largest association of real estate professionals focusing specifically on representing senior clients in real estate transactions. There are more than 16,000 active members of the organization world-wide. The NATIONAL ASSOCIATION OF REALTORS®, “The Voice for Real Estate,” is North America’s largest trade association, representing more than 1.3 million members involved in all aspects of the residential and commercial real estate industries.
LEGAL TERMS OF USE
Use of the logo without being awarded the SRES® designation is a federal trademark infringement and a violation of THE NATIONAL ASSOCIATION OF REALTORS® Code of Ethics, Article 12.
Use of the SRES® logo is limited to only those SRES® members who have earned the designation and are members in good standing with the SRES® Council and THE NATIONAL ASSOCIATION OF REALTORS®.
Seniors Real Estate Specialist®, and the SRES® logo are trademarks, service marks, membership marks, and/or logos of the SRES® Council. All such marks are the property of the Center for Specialized REALTOR® Education, a wholly owned subsidiary of the NATIONAL ASSOCIATION OF REALTORS®.
FALSE OR MISLEADING REPRESENTATION AND DECEPTIVE MARKETING PRACTICES
Marketing to seniors necessitates understanding their diverse needs and avoiding unethical practices, such as false advertising, which is illegal. Misleading marketing harms consumers, honest businesses, and the industry overall. Consequences for deceptive practices vary based on the violations and the damages suffered by consumers.
The Code of Ethics of The Canadian Real Estate Association embodies these obligations. As REALTORS®, we are committed to:
▪ Professional competent service
▪ Absolute honesty and integrity in business dealings
▪ Utmost civility
▪ Co-operation with and fairness to all
▪ Personal accountability through compliance with CREA’s Standards of Business Practice.
To meet their obligations, REALTORS® pledge to observe the spirit of the Code in all of their activities and conduct their business whether personally or through employees, associates or others in accordance with the Standards of Business Practice and the Golden Rule.
Skilled and Conscientious Service.
Article 12. A REALTOR® shall render a skilled and conscientious service, in conformity with standards of competence which are reasonably expected in the specific real estate disciplines in which the REALTOR® engages.
When a REALTOR® is unable to render such service, either alone or with the aid of other professionals, the REALTOR® shall not accept the assignment or otherwise provide assistance in connection with the transaction.
Article 12.1 Where a REALTOR® lacks sufficient expertise, he or she may only provide the service with the assistance of another professional who is properly qualified.